We show digital responsibility

Welcome to the

Corporate Digital Responsibility

Award 2024

We show digital responsibility

Companies that have made outstanding achievements in the area of corporate digital responsibility in the DACH region have already been honoured twice. The aim is to increase the visibility of the topic and stimulate competition for more CDR. Practical approaches as well as theoretical work, internal processes and ideas that take the entire supply chain (B2B and 2C) into account were honoured.


On 28 June 2023, a conference with exciting keynotes and workshops on the topic of corporate digital responsibility will take place at PwC in Munich as part of the award ceremony. Top-class and leading heads of the CDR community will discuss the most important topics of the future there. Be there!

To the agenda


The CDR Award 2023 promotes awareness of as well as the dialogue on Corporate Digital Responsibility, and inspires through pioneers and positive examples from companies.

With the CDR Award 2023…

  • we raise awareness for one of the most important topics of our digital future
  • we support digital innovations and business models with real added value for employees and consumers
  • we strengthen the competition for more CDR

What does CDR stand for?

Corporate Digital Responsibility (CDR) refers to digitally responsible activities by companies beyond what is required by law, in relation to all stages of the value chain – with benefits for employees, consumers, and the environment.

In an increasingly digitized world, Corporate Digital Responsibility (CDR) addresses the responsibility of digital actions for the positive development of companies, society, and the environment. It goes beyond regulatory requirements and is understood as a proactive commitment. CDR is an integral part of all corporate processes, products, and services and is practiced transparently both internally and externally. For companies, CDR is an essential contribution to being sustainable, future-proof, and successful.

CDR thus stands for the conscious decision for as well as the monitoring and implementation of a responsible digital transformation and operation of companies. This ranges from the processing of data and the consideration of consumer concerns, the relationships with employees, to the development of new business models.

The award categories and evaluation criteria of the CDR Award 2023 are based on the BVDW’s CDR Building Bloxx – a practice-oriented framework that supports business, politics, science, and society in developing a common understanding of Corporate Digital Responsibility (CDR) as well as uniform standards for its implementation in organizations.

Testimonial-Quotes zum CDR-Award 2021

Your organization faces up to its social responsibility when it comes to developing digital services, products, and business models?

We think: Your efforts deserve recognition!

Take part in the first award for responsible digitalisation in the DACH region, the Award for Corporate Digital Responsibility 2023!

With the CDR Award 2023, you show applicants, customers, consumers and other stakeholders your commitment to digital responsibility. This creates trust.

The call for proposals is open to companies, non-profit organisations and public institutions from all sectors, of all legal forms and of all sizes.

Awards are given for achievements that

  • work towards responsible digitalisation
  • go beyond what is required by law and demonstrate voluntary corporate responsibility
  • have or promise a high qualitative or quantitative impact

We are particularly pleased with

  • Projects that are in line with the overall strategy of your own organisation.
  • projects that have already successfully passed a practical test
  • courageous solutions and novel concepts

We require honest commitment: CDR should be thought of holistically in your company and ideally already be anchored in the corporate strategy.

Why CDR matters


CDR strengthens the trust of customers and employees in products, services, and companies as a whole. This gives companies an advantage in the competition for both customers and employees.


CDR explains the value chains, which are at the basis of companies' business models. In doing so, CDR strengthens the judgment of managers and employees for the relevance as well as the social and environmental impact of all links in their company’s value chain.

Sustainable use of resources

CDR prevents underconsumption of valuable products and services as well as overconsumption of harmful products and services. Through CDR the otherwise hidden, external costs of these consumption patterns are identified and internalized.


CDR defines standards, quality, and trends for companies' core processes. Important stakeholder interests at the interface of sustainability and digitization are identified and considered at an early stage. This promotes responsible innovation in companies and thus makes them fit for the future.


CDR mitigates potential risks by meeting existing regulatory requirements, such as the GDPR, and by anticipating future regulations. Ideally, functioning, voluntary commitments in the area of CDR ensure that fewer regulation is necessary.

Value orientation

CDR supports a consistent value orientation of companies. More and more people are making consumer and professional decisions based on values. CDR helps to win new customers and employees as well as to retain existing ones.

Organizations can apply in all three categories.

CDR and Consumer ConcernsCDR and EmployeesCDR and New Business Models

The call is open to organisations that see the responsible implementation of digitalisation as an overarching goal and are addressing the following or similar questions:

  • Do you use digitalisation so that it promotes human health and well-being?
  • Are you consciously exploiting the potential of artificial intelligence while respecting human freedom values?
  • When selecting and using digital technologies, do you ensure that they reduce negative impacts on the environment and contribute to achieving environmental goals?
  • Is digital communication in your company tailored to the needs of all target groups, e.g. through accessibility?
  • Do you ensure the digital participation of customers and employees and that your employees have the necessary digital skills?
  • Do you rethink existing work concepts and use the opportunities of digitalisation for further qualification and lifelong learning?
  • Do you design value-oriented development processes for digital applications and products so that they meet the requirements of all stakeholders?
  • Do you ensure that self-imposed rules regarding the handling of data and information security are adhered to?
Price Category I

CDR and Consumer Concerns

In the category „CDR and Consumer Concerns“, we are looking for CDR projects that achieve progress in the consumer-friendliness of digital applications. The projects honored by our jury can, for example, aim to strengthen consumer autonomy, improve consumer education, or increase transparency. They can also relate to particularly critical fields of application such as artificial intelligence and automated decisions, profiling, or neuromarketing. In addition, projects that address digital accessibility and offerings for vulnerable groups, that revolve around data/technology portability, or that promote the establishment of internal processes in the sense of privacy or ethics by design are also eligible for awards.

Price Category II

CDR and Employees

In the category „CDR and Employees“, the jury awards prizes to CDR projects that impress with their inclusion of employee interests in the digital transformation of companies. For instance, awards are given for approaches to upskilling and developing employees‘ skills for the digital working world. Winning projects in this category can also be projects that are distinguished by a high level of user-friendliness, transparency, and by the involvement of employees in the introduction of digital tools in organizations. Special consideration of occupational health management in connection with aspects of the digital working world are also awarded in this category.

Price Category III

CDR and New Business Models

Award winners in the category „CDR and New Business Models“ stand out for their courage and willingness to implement digital opportunities in a responsible and sustainable way beyond the legal requirements. Digital business models, e.g. the use of platform technologies or AI, should also offer a clear benefit for society and/or the environment. In this category, the jury also rewards sustainable cybersecurity efforts to protect the company against growing attack risks, and rewards user-oriented, practicable approaches to data security and privacy. Last but not least, the impact of the activities on customers, the economy and society is also taken into account in the evaluation.

The organizers of the CDR Award 2023 are Bayern Innovativ and The German Association for the Digital Economy (BVDW).

Ulrike Scharf, Member of the Bavarian Parliament, Bavarian State Minister for Family, Labor and Social Affairs, Labour and Social Affairs

Thorsten Glauber, MdL, Bavarian State Minister of the Environment and Consumer Protection, is patron of the award category “CDR and Consumer Affairs”.

Hubert Aiwanger, MdL, Bavarian State Minister of Economic Affairs, Regional Development and Energy, is patron of the award category “CDR and New Business Models”.

Supporters of the CDR Award 2023 are IHK, pwc, CDR-Magazin, DMEXCO and mib

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