We show digital responsibility

Welcome to the

Corporate Digital Responsibility

Award 2021

We show digital responsibility

With the first Corporate Digital Responsibility (CDR) award in the DACH region, we honor companies and organizations with outstanding achievements in the sector of CDR. Thereby we increase awareness and encourage competition for more CDR. Prizes will be awarded for practice-oriented approaches as well as conceptual work, internal CDR processes, and ideas that focus on the entire supply chain (B2B2C).

The award will be presented at a virtual conference in the categories „CDR and Consumer Concerns“, „CDR and Employees“, and „CDR and New Business Models“.

The presentation of the CDR Award 2021 will take place on December 6, 2021.

Before the award ceremony, a conference on CDR will take place to promote networking and knowledge transfer in the still young, yet growing sector.


The CDR Award 2021 promotes awareness of as well as the dialogue on Corporate Digital Responsibility, and inspires through pioneers and positive examples from companies.

With the CDR Award 2021…

  • we raise awareness for one of the most important topics of our digital future
  • we support digital innovations and business models with real added value for employees and consumers
  • we strengthen the competition for more CDR

What does CDR stand for?

Corporate Digital Responsibility (CDR) refers to digitally responsible activities by companies beyond what is required by law, in relation to all stages of the value chain – with benefits for employees, consumers, and the environment.

In an increasingly digitized world, Corporate Digital Responsibility (CDR) addresses the responsibility of digital actions for the positive development of companies, society, and the environment. It goes beyond regulatory requirements and is understood as a proactive commitment. CDR is an integral part of all corporate processes, products, and services and is practiced transparently both internally and externally. For companies, CDR is an essential contribution to being sustainable, future-proof, and successful.

CDR thus stands for the conscious decision for as well as the monitoring and implementation of a responsible digital transformation and operation of companies. This ranges from the processing of data and the consideration of consumer concerns, the relationships with employees, to the development of new business models.

The award categories and evaluation criteria of the CDR Award 2021 are based on the BVDW’s CDR Building Bloxx – a practice-oriented framework that supports business, politics, science, and society in developing a common understanding of Corporate Digital Responsibility (CDR) as well as uniform standards for its implementation in organizations.

Testimonial-Quotes aus der CDR-Community

Your organization faces up to its social responsibility when it comes to developing digital services, products, and business models?

We think: Your efforts deserve recognition!

Take part in the first award for responsible digitization, the Corporate Digital Responsibility Award 2021 in the DACH countries, and we will offer your projects for ethical digitization a public platform.

With the CDR Award 2021, you show applicants, customers, consumers, and other stakeholders your commitment to digital responsibility.

The call for entries is open to companies, non-profit organizations as well as public institutions from all sectors, of all legal forms, and of all sizes.

Awards are given for achievements that…

  • work toward a responsible digitization
  • go beyond what is required by law and demonstrate voluntary corporate responsibility
  • have or promise a high qualitative or quantitative impact

We are particularly interested in…

  • projects that are anchored in the organization’s overall strategy
  • projects that have already successfully passed a practical test
  • bold solutions and novel concepts

We require your honest commitment: CDR should be thought of holistically in your company and ideally already be anchored in your corporate strategy.

Why CDR matters


CDR strengthens the trust of customers and employees in products, services, and companies as a whole. This gives companies an advantage in the competition for both customers and employees.


CDR explains the value chains, which are at the basis of companies' business models. In doing so, CDR strengthens the judgment of managers and employees for the relevance as well as the social and environmental impact of all links in their company’s value chain.

Sustainable use of resources

CDR prevents underconsumption of valuable products and services as well as overconsumption of harmful products and services. Through CDR the otherwise hidden, external costs of these consumption patterns are identified and internalized.


CDR defines standards, quality, and trends for companies' core processes. Important stakeholder interests at the interface of sustainability and digitization are identified and considered at an early stage. This promotes responsible innovation in companies and thus makes them fit for the future.


CDR mitigates potential risks by meeting existing regulatory requirements, such as the GDPR, and by anticipating future regulations. Ideally, functioning, voluntary commitments in the area of CDR ensure that fewer regulation is necessary.

Value orientation

CDR supports a consistent value orientation of companies. More and more people are making consumer and professional decisions based on values. CDR helps to win new customers and employees as well as to retain existing ones.

Organizations can apply in all three categories.

CDR and Consumer ConcernsCDR and EmployeesCDR and New Business Models

Organizations that see the responsible implementation of digitization as an overriding goal and are committed to the following or similar visions are welcome to apply:

  • Are you using digitization so that it supports human health and well-being?
  • Do you consciously increase the potential of artificial intelligence while respecting human liberty?
  • When selecting and using digital technologies, do you ensure that they reduce negative impacts on the environment and help achieve environmental goals?
  • Is digital communication in your company tailored to the needs of all target groups, for example giving special attention to accessibility and inclusion?
  • Do you have an active culture of digital participation, and do your employees have the necessary digital skills to put this into practice?
  • Are you rethinking existing work concepts and taking advantage of opportunities for further qualification and lifelong learning?
  • Do you design value-oriented development processes for digital applications and products, so that they meet the requirements of all stakeholders?
  • Do you ensure that self-imposed rules regarding the handling of data and information security are adhered to?
Price Category I

CDR and Consumer Concerns

In the category „CDR and Consumer Concerns“, we are looking for CDR projects that achieve progress in the consumer-friendliness of digital applications. The projects honored by our jury can, for example, aim to strengthen consumer autonomy, improve consumer education, or increase transparency. They can also relate to particularly critical fields of application such as artificial intelligence and automated decisions, profiling, or neuromarketing. In addition, projects that address digital accessibility and offerings for vulnerable groups, that revolve around data/technology portability, or that promote the establishment of internal processes in the sense of privacy or ethics by design are also eligible for awards.

Price Category II

CDR and Employees

In the category „CDR and Employees“, the jury awards prizes to CDR projects that impress with their inclusion of employee interests in the digital transformation of companies. For instance, awards are given for approaches to upskilling and developing employees‘ skills for the digital working world. Winning projects in this category can also be projects that are distinguished by a high level of user-friendliness, transparency, and by the involvement of employees in the introduction of digital tools in organizations. Special consideration of occupational health management in connection with aspects of the digital working world are also awarded in this category.

Price Category III

CDR and New Business Models

Award winners in the category „CDR and New Business Models“ stand out for their courage and willingness to implement digital opportunities in a responsible and sustainable way beyond the legal requirements. Digital business models, e. g. the use of platform technologies or AI, should offer clear benefits for society as well. In this category, the jury also honors cybersecurity efforts to protect against cyberthreats, and rewards user-oriented, practical approaches to data security and privacy. Finally, the impact of these activities on customers, the economy, and society is also considered in the jury assessment.

The organizers of the CDR Award 2021 are Bayern Innovativ and The German Association for the Digital Economy (BVDW).

Carolina Trautner, MdL, Bavarian State Minister for Family, Labor and Social Affairs, is patroness of the award category “CDR and Employees”.

Thorsten Glauber, MdL, Bavarian State Minister of the Environment and Consumer Protection, is patron of the award category “CDR and Consumer Affairs”.

Hubert Aiwanger, MdL, Bavarian State Minister of Economic Affairs, Regional Development and Energy, is patron of the award category “CDR and New Business Models”.